Let’s be honest.
Ranking top on Google feels like chasing a moving target, especially if you’re a small, local business trying to stand out.
But what if we told you we helped a local skincare brand in Kolkata go from “barely found” to rank top on google without spending a rupee on ads?
It works. Especially when done right, with the right tools, strategy, and intent to rank top on Google for terms your customers actually search for.
And guess what? You don’t need magic. You need a clear, consistent plan that helps you rank top on Google—and stay there.
Meet the Brand: Organic, Authentic… Invisible?
Our client? A passionate local brand selling handmade skincare products—zero chemicals, all love. Great products, amazing reviews from loyal offline customers.
But online?
No visibility. No traffic.
And definitely no presence on Google when people searched “best organic skincare near me” or “handmade soaps Kolkata.”
So we had one clear mission: help them rank top on Google for these high-intent, local keywords and turn searches into sales.
The Game Plan: Local SEO with a Purpose
We didn’t throw random keywords on the website and pray for traffic.
Instead, we created a focused local SEO strategy built around five core actions:
1. SEO Audit: Find the Leaks
We started by digging deep. The site had broken links, no meta descriptions, zero structured data, and a blog section that hadn’t been touched in a year.
No wonder Google didn’t care.
Fixes done:
- Technical SEO cleanup
- Optimized site speed
- Mobile responsiveness check
- Metadata overhaul
2. Keywords That Customers Actually Search
We focused on local SEO keywords like:
- “natural face wash Kolkata”
- “organic skincare store near me”
- “chemical-free soaps South Kolkata”
These were not just SEO buzzwords. They were exact phrases people typed into Google. We placed them smartly across landing pages, blog content, and product descriptions without sounding robotic.
3. Google Business Profile Glow-Up
This was the real MVP.
We transformed their Google Business Profile by :
- Updating accurate business info
- Adding fresh photos
- Posting product updates and promos
- Collecting customer reviews (the real social proof)
This helped them appear in the Google 3-Pack (the map box you see on top when you search for a local service). Game changer.
4. Content That Answers Real Questions
We wrote blog posts that hit both SEO and storytelling sweet spots:
- “Top 5 Benefits of Switching to Organic Skincare in Kolkata”
- “Why Natural Soaps Are the New Self-Care Must-Have”
- “How to Choose the Right Face Wash for Your Skin Type”
No fluff. Just helpful, local, and search-optimized content.
5. Citations, Links & Local Love
We built backlinks and got the brand listed on popular local directories like:
- JustDial
- Sulekha
- IndiaMart
Plus some local bloggers and skincare reviewers gave shoutouts, adding credibility and link juice.
The Results (Within 4 Months!)
Within just 4 months, we saw explosive growth and real, measurable results:
✅ 15+ keywords in Top 3 positions on Google
✅ 220% surge in organic traffic
✅ 75% increase in store visits
✅ More calls and DMs via Google Business
✅ Media mention as a “local skincare brand to watch”
All without ads.
What This Means for You
If you run a local business, whether it’s a bakery, gym, boutique, or clinic— local SEO can change your growth story.
Most small businesses think SEO is too slow, too techy, or too expensive.
Wrong.
With the right moves, you can own your niche on Google, attract high-intent traffic, and convert searchers into customers.
Want to rank top on Google?
We’ve helped businesses like yours win big with SEO—without paid campaigns or shady hacks.
📞 Contact ZEROMARCOM Today
Get a free GMB audit and discover how we can elevate your digital presence. Contact: 022 6962 0665
Website: https://zeromarcom.com
Email: contact@zeromarcom.com
Location: Dum Dum Park, Kolkata – Serving PAN India